FLEXIBLE AND CASH-GENERATING MODEL.
The Group oversees all activities in the value chain guaranteeing efficient, flexible operation. Specifically, all the high added-value strategic functions have been insourced such as R&D, Marketing, Trade Marketing and Sales. Production has been strategically outsourced, in order to be able to swiftly take advantage of the new market trends and latest technological developments and logistics to guarantee the responsiveness of the products on the market. The Cellularline Group's operational model is highly flexible and cash generative, not requiring significant investment.